Community Market is dedicated
to deliver supporter-based
funding for all worthy causes
through Community Sponsorship.
Our vision is re-using resources to fund and build
Our mission is to provide financial, social and environmental benefits for all communities.
Our solution is to re-imagine a second-life for all household goods and materials to reduce waste, establish second-life as a mainstream retail category and provide best-practice transition of resources and a marketplace where all communities can participate and benefit.
FOUR THINGS TO KNOW:
Community Market is essentially an online local classifieds where you list items you no longer need and the proceeds go to your favourite community group, club or cause.
Every worthy community can have their own online Op Shop, as well as access to Community Sponsorship funding. Op Shops are free to set up and highly efficient to administer. We have over 150 groups listed, but community members can nominate ANY charity or community group to receive their contribution.
We need listings right now across all local communities. It is all about exchanging goods with local community members, with the proceeds going to help the community. It is quick and simple to list things, just open Community Market on your phone browser.
- Nearly two thirds of Australians believe there are too many different charitable groups, that essentially represent the same cause and the cost of all the individual administrations makes them inefficient.
- There are over600,000 not for profit groups in Australia. This includes: 53,700 registered charities; over 15,000 regional centres; 9,500 schools and more than 70,000 sporting clubs. Most of their fundraising costs and resources are thereforeduplicated through 600,000 independent operational and administrative silos.
- Households are hammered with duplicated marketing calls asking for cash on a weekly and daily basis, creating resistance through donation fatigue.
- Australians are however willing to participate. Over two thirds of people over 18 volunteer their time to their community, contributing a wage equivalent of $15 billion.
- 88% of households hoard on average 23 useful but unwanted items. One in four householders cannot park their car in their garage, because it is used for storage. Many households pay hundreds of dollars per month to store unused items off-site.
- Community Market is collaborating with combined local council initiatives to remove re-usable goods from the waste cycle and reduce landfill. The RecycOnate program offers capacity-building resources and income for participating local communities.
On Community Market, every local community group, large or small can gain access to ecommerce income by opening their own Community Op Shop. Running an online Community Op Shop is no more difficult than running an effective Facebook page. As people contribute things to support the cause they care most about, the stock is aggregated to create a social marketplace to benefit all and each worthy cause.
The goods listed on Community Market produce a National Register of Donated Goods. This benefit, potentially presents a billion dollar national community asset. All items are neatly photographed and inventoried by category, price and location. The Register not only opens a national revenue stream for local community groups, but when coupled with a Community Reuse Centre, it provides a social capacity-building resource for employment and training for disadvantaged groups, as well as a hub for occupational services programs or arts groups. In addition, a National Register of Donated Goods offers is a free and open resource for community services groups, to search and access any goods they require, by location, to assist those in need or in times of crisis.
A national online catalogue of community goods, photographed with title, description and value, listed by location presents a significant community asset and a major resource for community funding.
Creating an online Op Shop for every community opens a new model for sustainable community revenues. It also presents opportunities for communities on a number of levels.
The process of listing items and marking them as sold is quite simple for anyone who can operate a camera and a keyboard. Expanding the market and sales base, will therefore bring ecommerce related training and employment opportunities, well suited to a wide range of people.
Learning and being engaged with ecommerce functions, presents an interesting and rewarding task, that can easily be job-shared as well as performed at home. It is a function that could be undertaken by those that might be considered disadvantaged in other sectors of the workforce.
Just 1% of the second hand goods trade for community causes, would generate $400,000,000 in funding every year!
According to a report into the Second Hand Economy conducted by Gumtree.com.au in 2014, Australian’s exchanged $29 billion worth of second hand goods for cash that year. An $11 billion increase on the previous two years.
The report states that, 88% of Aussies are hoarding unwanted items around the home. The average Australian is hoarding 23 unwanted items. However, its not unusual to have more than this, with one in five Australians (21.8%) claiming to have 40 or more items that they don’t use or want around the home.
At any one time, there are more than 1.5 million listings on Gumtree, with a new ad posted every 1.1 seconds.
The recent sixty percent growth of the second hand economy shown in the report, reflects a trend seen in both the US and Canada. The size of this growth, when considered together with the volume of unwanted items, indicates this sector is highly elastic and offers potential for alternate programs.
These figures also indicate that, unlike almost all other retail sectors, ecommerce is the dominant channel for trade in second hand goods. This fact underscores the size of the opportunity in the sale of donated goods, which are currently overwhelmingly sold and distributed through bricks and mortar stores, much as they were one hundred years ago.
Community Market's goal is to build a community network capable of delivering sustainable, ongoing support, by creating co-sponsor relationships between business and community members.
AN ONGOING STRATEGIC SOLUTION
Community Sponsorship offers a strategic solution. For families and individuals, it offers a simple, lifestyle process of contribution through participation. For large businesses and brands, it provides a strategic platform, that works for all relationships that are important to your business. From sales and marketing, to branding, human resources and even shareholders. It offers a place at the table for small local business owners, where all categories and levels of business can have a presence and compete on even terms.
founder & funding director
Kurt co-founded a number of technology companies and also has a long history of involvement with grass roots community projects. He is passionate about supporting the local businesses which add the colour and diversity to our communities.
Robert Keogh is founder of iMobileMedia and contributor to the Community Market project. Rob brings a thirty year background in retail marketing, consumer promotions and digital innovation.
editor / PR
Samantha Tannous could shop for Australia, online or in store, anywhere in the world. Sam brings a strong advertising and public relations background, which includes Ad News and Relativity Communications.
Mark is a long term agency guy. He’s worked for agencies big and small from London to Sydney, from Ogilvy to Bamboo. He has helped brands across a multitude of categories. From IBM to Virgin and Woolworths, Helsinki to Timbuktu.
social media editor
Pryathna has been involved in ideation and execution of Marketing Communication campaigns for brands across luxury, health, non profit and consumer-goods industries. She is passionate about competitive strategy, disruptive business models, innovation and entrepreneurship..
Libby thinks in pictures. Her photography and imagery shows that she see the world from a different perspective. With a background in design and art Libby brings a visual flare to Community Market.